Naomi Bowler

Shaping how content works on-platform

Naomi Bowler is the co-founder and Chief Creative Officer of KLAR.ai, where she leads the creative strategy and platform-native thinking behind klarva.

With extensive hands-on experience in social media and content strategy, Naomi has worked directly with brands to plan, test and refine content for platforms such as TikTok. Her work spans brand strategy, campaign development, content audits and day-to-day social execution, giving her a practical understanding of the decisions teams make before a post reaches the feed.

Her experience comes from being close to the work itself: testing formats, strengthening hooks, adapting ideas to different audiences and observing how pacing, tone and creative context affect attention and engagement. She has helped grow TikTok audiences, shape multi-brand content strategies and translate commercial goals into ideas that still feel native to the platform.

At KLAR.ai, Naomi defines the creative logic behind klarva. She helps translate how experienced social strategists assess content into structured evaluation frameworks covering audience relevance, cultural fluency, brand fit, format, hook, pacing and storytelling.

Her role is not simply to make outputs more creative. It is to ensure that klarva recommends content a real social team could credibly make without becoming generic, overly polished or disconnected from how people actually experience TikTok.

Naomi’s approach is grounded in a clear belief: effective social content is not defined by production value alone. It needs to be relevant, well-timed, recognisable to the audience and true to the brand. She focuses on using AI to strengthen creative judgement rather than flatten it into repeatable templates.

Her work on klarva focuses on

• Defining what strong, platform-native TikTok content looks like
• Translating social strategy expertise into structured creative frameworks
• Evaluating trends and platform signals for brand and audience fit
• Shaping hooks, formats, pacing and storytelling direction
• Ensuring briefs remain distinctive, practical and human-led
• Connecting creative instinct with repeatable strategic systems