why do so many "social media gurus" give advice that actually ruins accounts?

because the wrong aka inexperienced people want to appear as social media “gurus” for the wrong reasons. those who actually ARE social media experts don’t need to tout this because they are busy actually doing the work. two quotes come to mind here:

“those who can’t do, teach” as well as “the best way to learn something is to teach it”. the mid 2010’s revealed something in human history we never had before: anyone could pretend to know anything and create “informative” content about it.

youtube channels teaching things that are untrue, unskilled, unknowledgeable, etc AND even worse people with not enough self awareness creating and charging for online courses to make themselves feel like experts while cashing in on the gold rush of that era. i know this sounds cryptic and negative, but it really is a big reason why most (i really would argue it’s MOST) social media “gurus” are trash.

just like how many “musicians” aren’t making music for the love of the craft but rather for the external validation, wanting to be perceived in a certain way they themselves find cool, clout, etc

if i from an artist pov would compare this: aphex twin clearly makes music because it’s his essence. it’s just what he does and he even says he doesn’t like talking about it because he prefers to just do it (and mind his business). now compare this view and statement to most other musicians out there who release music. whether or not they are aware of it, we are all heavily influenced by pop culture and consumerism that teaches us we need external validation (even by people we don’t give a shit about) for something to be considered “good” or worthy. when you find someone who doesn’t do it for the external “benefits”, you’ll know (at least i do).

so what’s the point of all this?

i’m obviously not saying everyone creating social media content is trash. real professionals with actual experience still need to put themselves out there (hi). but STILL today (when you’d think internet literacy would be far better than even 3 years ago) there’s a massive number of people doing this for reasons that aren’t helping anyone, and if you can’t tell the difference yet, you’re the target.

want to know how to discern the difference? i’ll break it down in my next post.